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Prof. Clayton Williams

What Strategy Is: The 18 Fundamental Laws of Strategy

What Strategy Is: The 18 Fundamental Laws of Strategy

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What Strategy Is Challenges Everything You Thought You Knew About Strategy by South African author Prof Calyton Williams 
Traditional strategy is built on broken assumptions and every framework you've ever learnt is based on these broken assumptions. 
What Strategy Is offers a rigorous, practical, and scientifically grounded answer to one of the most important questions in management: 
What is strategy? 
Professor Clayton Williams transforms strategy from a loose collection of slogans, frameworks, and managerial heuristics into a coherent discipline grounded in quantum mechanics, complexity science, thermodynamics, information theory, decision science, and systems thinking. 
At the heart of the book are the 18 Fundamental Laws of Strategy: mechanisms that explain how strategy works in companies, governments, technologies, markets, biological systems, and artificial intelligence. These laws give C-suite leaders, strategy professionals, executives, policymakers, entrepreneurs, and systems thinkers a clear way to navigate high variability, market dynamics, radical uncertainty, and complex organisational design. 
This is evidence-based management for leaders who are no longer satisfied with vague advice, conflicting frameworks, or strategy that collapses under pressure.

Author(s): Prof. Clayton Williams
Publication year: 2026
Pages: 418
Publisher: Prof. Clayton Williams
ISBN: 9798280197497
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